Project Description
Big Group / Withers & Rogers
Sector
Professional Services
Discipline
Infographics
Big Group is a London-based marketing agency with expertise in performance marketing, customer experience and marketing technology enabling them to create cutting-edge ideas, immersive events and award-winning integrated campaigns.
Withers & Rogers was established in 1889 and is one of Europe’s largest dedicated intellectual property law firms with clients from across Europe, North America and Asia. They offer a comprehensive service including patent and trademark expertise and securing IP rights, advising on IP exploitation, enforcement, tracking, maintenance and cost control in fields such as advanced engineering, electrics, computing & physics, life sciences & chemistry and trademark.
This was a complex visualisation project due to the comprehensive amount of data available. The process required extensive planning and great attention to detail to ensure the final infographic would be an effective method of presenting the data coherently and with substance.
A pie chart approach outperformed alternative structures by providing the capacity required to present the comprehensive data involved. The main focus was on country and industry, but the infographic also included a comparable overview of sales and percentages spent.
