Project Description

Big Group / Zalando



Big Group is a London-based marketing agency with expertise in performance marketing, customer experience and marketing technology enabling them to create cutting-edge ideas, immersive events and award-winning integrated campaigns.

Zalando is one of Europe’s largest online fashion retailers with a global reach through spin-offs and subsidiary companies. Zalando operates within more than 15 different countries and offers a wide range of products from High Street to high-end brands.

The release of this infographic was aligned with the global launch of the James Bond movie, Spectre starring Daniel Craig and features 77 of the most iconic Bond girl outfits worn in the James Bond sequel starting with the 1962’s debut film, Dr No.

“Dressed to kill!
Honey Ryder’s white bikini, Pussy Galore’s sharp tailoring and Vesper Lynd’s dramatic ball gowns: The 77 most iconic Bond Girl outfits of all time revealed”

Daily Mail Online

“The end result is what we like to think of as the most ‘iconic’ outfits. The ones the costume department really delivered on and the ones that have passed into the public’s collective consciousness of these much-loved films.”

Big Group

The James Bond sequels include an array of female outfits, so with limited space available the selected outfits needed to meet certain criteria; they had been worn by strong female characters whose clothing had been historically significant to the story, be worn during the most memorable scenes and make a number of appearances on screen.

Each outfit was re-created as a vector graphic using a unique outline illustrative style with smooth vector shapes. Once created, each graphic was treated independently to ensure all details were applied to enhance any unique features on the outfit. Each outfit was then digitally painted and individually shaded.