Project Description
Four Seasons
Sector
Retail
Fashion
Discipline
Digital Design
Four Seasons is a British brand with more than 50 years’ experience specialising in women’s high-end outerwear. Their products are designed in-house and produced using premium fabrics only, featuring natural classics such as wool and cashmere mixed with technically advanced properties to ensure the quality of the end product speaks
The brief demanded a contemporary and responsive e-commerce platform which could tell a story, detail the quality of products and improve communications. The new site complements the brand and offers a dynamic platform for future growth allowing for regular updates and the incorporation of branded graphics. Today’s retail space is a highly competitive environment where communication is key, and the development of a responsive e-commerce platform allows Four Seasons to communicate directly with their audience in a way that sets themselves apart.
The new site required comprehensive artworking with lifestyle stock photos being merged with client product shots to create lifestyle shots set within seasonal environments.
