Project Description

Parkway Cinemas


Brand Identity
Digital Design
Environmental Graphics
Film & Motion Graphics

Parkway Entertainment Company Ltd. was established in 1983 and is an independent entertainment group with cinemas in the North East of England. Parkway presents the very best of the current screen releases, and offer a wide range of events, with live shows, operas, ballets and theatre performances from around the world.

The updated brand identity was an evolution from the long-standing Parkway logo giving a nod to the Art Deco past of cinematic history.

By keeping the colour pre-determined, the logo itself was allowed to evolve and take on a more contemporary feel. The entire process required a delicate approach to ensure the end product was suitable for future generations while remaining respectful of the past.