Paula Rosa Manhattan Furnitureadmin2020-02-14T15:11:39+00:00
Paula Rosa Manhattan
Sector Manufacturing & Industrial
Discipline Brand Identity Digital Design Editorial Design Environmental Graphics
A leading manufacturer of fitted kitchen furniture for the new-build market, supplying kitchens to the UK’s leading developers, registered providers and contractors from its factories in Lancing, West Sussex. The company is the result of a 2013 merger between Paula Rosa (est. 1965) and Manhattan (est. 1946), combining more than a century of experience in the manufacture, supply and installation of fitted kitchen furniture. As part of the merger, Paula Rosa Manhattan was acquired by the leading supplier of kitchens, bathrooms and storage systems in Europe, Ballingslöv International (est. 1929).
When two leading contract kitchen companies Paula Rosa and Manhattan joined forces we were asked to handle the brand merger and create the outward facing marketing assets.
As a supplier of kitchens to the Royal household at the time, a detailed brand guideline document was developed which outlined how the new identity should be handled.
A naming project was carried out at launch of the Paula Rosa Manhattan range of kitchens. Each range was presented with a consistent branded approach across print and digital assets.
A visualiser app was developed allowing members of the public to design their kitchen while buying their home off-plan. The app creates a CGI image in real-time based on the design preferences of the buyer. Once submitted, a call-off sheet is sent to the factory so that production can begin.