Project Description




Established in 1892, Primus meaning ‘first’, is a global household name synonymous with perfectly engineered outdoor cooking equipment. Since starting life as the world’s first soot-free kerosene stove in a small blacksmith workshop in central Stockholm (Sweden), Primus has acquired more than a century of knowledge and innovation to suit adventures of any size. Today the name stands for ambition, freedom and aspiration allowing every day to be a potential adventure.

This was a campaign brief including concept development, detailed artworking and file preparations for print and online use. A series of creative treatments were developed and applied to ensure the finished campaign material was both realistic and effective.