Project Description
Yachting Financial Solutions
Sector
Finance
Discipline
Brand Identity
Digital Design
Editorial Design
Yachting Financial Solutions is an international platform dealing exclusively with yachting crews offering expert advice on the financial services available to crew members in the yachting industry. Yachting Financial Solutions specialises in this area and assist their clients in fulfilling their financial goals and leaving the industry financially independent. The head office is in Ireland with branches in France, Spain and the Philippines, however, the teams travel extensively for face-to-face meetings and use web-based communication when clients are at sea.
With extensive experience in the yachting industry, the client knew that yachting crews were often made up of younger individuals whose desire for travel and independence often left them oblivious to financial planning. With this in mind, it was paramount for the new business that its identity appealed to and captured the attention of its younger target audience who were constantly distracted by life itself.
